[00:00:02]
ALL RIGHT. GOOD EVENING EVERYBODY. TODAY IS TUESDAY, JULY 15TH, 2025.
[ 1. CALL TO ORDER]
IT'S 5:30 P.M. AND THE CITY COUNCIL HAS A QUORUM PRESENT IN THE WORK SESSION ROOM.THE FIRST ITEM THAT WE HAVE ON OUR AGENDA THIS EVENING IS AN EXECUTIVE SESSION ITEM.
[5A. Presentation from American Golf Corporation regarding the operation of the Waterview Golf Course.]
WATERVIEW GOLF COURSE. BUT BEFORE THAT WE NEED TO DO CITIZENS INPUT.SO AT THIS TIME COMMENTS WILL BE TAKEN FROM THE AUDIENCE ON ANY TOPIC.
NO ACTION CAN BE TAKEN BY THE COUNCIL DURING CITIZENS INPUT.
DO WE HAVE ANYONE FROM THE PUBLIC WHO WISHES TO SPEAK THIS EVENING? SEEING NONE, WE WILL GO AHEAD AND MOVE ON TO ITEM FIVE, A PRESENTATION FROM AMERICAN GOLF CORPORATION REGARDING THE OPERATIONS OF THE WATERBURY GOLF COURSE. FIRST OFF, WE CAN HEAR THIS IS A BALL AND I'M GOING TO BRING UP THE.
PROCESSES WHERE YOU GOLF COURSE IS A CONTRACT OF AMERICAN GOLF TO OPERATE THAT FACILITY.
TO GET THEM HERE ARE STILL AN ANNUAL BASIS TO TALK TO YOU ABOUT THE FACILITY AND HOW IT'S GOING.
WELL, YOU WANT TO INTRODUCE YOUR COMPADRES HERE? ABSOLUTELY. I HAVE BRIAN HERE WHO'S OUR VP OF OPERATIONS AND KING SIMMONS, WHO'S OUR GENERAL MANAGER AT WATER, BUSH AND KING AS WE GO DOWN YEAR AND A HALF ALMOST TO NOW.
FINISHED OFF THE YEAR NOW. YEAH. TWO YEARS AGO.
MR. BELLUM HAS A SHORT PRESENTATION HE WOULD LIKE TO GIVE YOU.
AND THEN WE'LL ANSWER ANY QUESTIONS YOU MAY HAVE.
GREAT. THAT'S. THIS. IS IT? OKAY. THAT'S IT. SUPER.
THANK YOU VERY MUCH. YOU KNOW, I'M HAPPY TO REPORT THAT WE CONTINUE TO SEE POSITIVE RESULTS AND COURSE CONDITIONS PLAYER PARTICIPATION AND OUR TRAJECTORY FOR RECORD AND RECORD ROUNDS AND REVENUE AT WATERVIEW.
GREAT TO SEE YOU ALL. I THOUGHT I'D JUST GIVE A QUICK HISTORY OF OUR OF OUR RELATIONSHIP HERE.
YOU KNOW, AMERICAN GOLF OPERATES WATER THROUGH A LONG TERM LEASE.
WE PAY APPROXIMATELY 250,000 ANNUALLY IN RENT, WHICH IS EQUAL TO THE CURRENT BOND PAYMENT.
OVER THE LEASE TERM, AMERICAN GOLF HAS INVESTED OVER $10 MILLION INTO THE OPERATION AT WATERVIEW.
AND WE CONTINUE TO DO SO. WE SEVERAL YEARS AGO.
GUESS WHAT? ABOUT TEN YEARS AGO NOW. WE ACTUALLY PAID OFF 2.2 MILLION.
WAS AN EARLY PAY OFF OF SOME OF THE CITY'S ORIGINAL BOND DEBT.
TO TO ELIMINATE, YOU KNOW, THAT PAYMENT? BACK IN 2014.
OVERALL, WE'RE EXPERIENCING IMPROVED SPIRIT OF ALL STAKEHOLDERS.
AND YOU KNOW, THAT'S CHAMPIONED IN NO SMALL PART BY BY KING SIMMONS AND HIS COMMITMENT TO WATERVIEW.
KING'S BEEN WITH AMERICAN GOLF FOR 25 SOME ODD YEARS.
MORE THAN THAT. YEAH. HE AND I PERSONALLY HAVE WORKED TOGETHER FOR PROBABLY 25 YEARS.
SO WE WERE WE WERE SUPER HAPPY TO HAVE HIM HERE AS OUR POINT PERSON AND OUR LEADER FOR REVIEW.
AND OF COURSE, WE WANT TO THANK THE CITY MANAGER'S OFFICE. MISTER HALL, MISTER BAUER FOR WORKING CLOSELY WITH US AND OFFERING US THESE OPPORTUNITIES TO COLLABORATE WITH CITY COUNCIL. OUR OVERRIDING GOAL IS TO MAINTAIN AND GROW WATERVIEW AS A VALUABLE COMMUNITY RECREATIONAL ASSET, AND STRIVE TO PROVIDE A BEST IN CLASS GOLFING EXPERIENCE FOR CITY RESIDENTS AND VISITORS, AND TO MAINTAIN THE GOLF COURSE TO THE CONDITION OF COMPARABLE HIGH END DAILY FEE COURSES.
OVER THE COURSE OF THE LAST YEAR WE'VE COLLABORATED BETWEEN THE GOLF ADVISORY BOARD, THE CITY AND THREE COMPARABLE COURSES WERE IDENTIFIED BY THE STATE BY ALL THE STAKEHOLDERS, WHICH ALLOWS FOR OBJECTIVE COMPARISONS GOING FORWARD, WHICH IS VERY HELPFUL FOR ALL OF US AS A BENCHMARK.
SINCE OUR LAST MEETING, WE WELCOMED OUR NEW SUPERINTENDENT, JUSTIN MOSQUITO.
[00:05:06]
JUSTIN HAS EXTENSIVE TURFGRASS MANAGEMENT EXPERIENCE.HE BRINGS ENTHUSIASM AND ENERGY TO WATERVIEW AND WE CONTINUE TO SEE IMPROVEMENTS DAILY.
AT WATERVIEW AND HIS HIS ENERGY AND HIS COMMITMENT IS IT'S REFRESHING.
AND WE'RE VERY HAPPY TO HAVE HIM. WE INVESTED NEARLY $170,000 INTO WATERVIEW PRIMARILY TO REPLACE THE PUMP STATION CONTROLLER FOR $44,000.
WE WORKED ON OUR IRRIGATION SYSTEM COVERAGE UPGRADES OVER $100,000.
AND IT'S REALLY EXPANDED OUR COVERAGE AND WE CONTINUE TO TO TO WORK ON THAT.
BECAUSE WE DO HAVE AN EXTENSIVE IRRIGATION SYSTEM OUT THERE.
THERE WERE SOME HEADS, ETC., THAT, THAT, THAT NEEDED US TO ADDRESS.
AND NOW WE'RE ACTUALLY GETTING INTO THE, THE SORT OF THE LUXURY PHASE OF THEIR, THEIR EXCESSIVE HEADS THAT WE MAY NOT EVEN NEED ANYMORE BECAUSE THEY'RE IN SUCH A OUT OF THE WAY PLACES. SO WE'RE LOOKING TO ADDRESS THAT AS WELL.
AND WE HAD ELEVATED THE, THE FIRST IMPRESSION AND ARRIVAL EXPERIENCE.
BY UPGRADING THE ENTRY AND CLUBHOUSE LANDSCAPING.
IT WAS ABOUT $18,000. IT'S AMAZING WHAT SEEING GREEN GRASS ON THE ISLANDS WHEN YOU PULL YOUR CAR INTO A GOLF COURSE CAN DO TO TO REALLY ELEVATE THE, THE, THE ARRIVAL, THE SENSE OF ARRIVAL. SO WE'RE REALLY PROUD OF THAT.
AND I THINK THE GOLFERS ARE AS WELL. AND THEN ONGOING, WE YOU KNOW, WE WE TALKED ABOUT THIS ALL, ALL THE WAYS WHEN WE GET TOGETHER. BUT WE DO HAVE A DALLAS CLASS ISSUE AT, AT WATERVIEW, AS DO MOST GOLF COURSES IN THE DFW AREA.
BUT WE'VE MADE GREAT, GREAT PROGRESS ON THE DALLAS GRASS CONTROL.
IN FACT YOU KNOW, IT WAS THE LEAST I'VE EVER SEEN RIDE AROUND THE GOLF COURSE EARLIER TODAY.
SO KUDOS AGAIN TO JUSTIN AND THE TEAM FOR FOR THEIR WORK.
THEY'RE. LOOKING AHEAD. YOU KNOW, BEING IN THE ADVISORY BOARD HAVE BEEN DISCUSSING PARTNERSHIP OPPORTUNITIES FOR THE NEXT 12 TO 18 MONTHS. THE HIGH PRIORITY ONES FOR US, IT'S THE DRIVING RANGE, LANDING AREA IMPROVEMENTS, WHICH WE UNDERSTAND WERE APPROVED ON SATURDAY.
IN KNOW. YOU KNOW, FAITH MANOR. AND THEN LOOKING TO PARTNER ALSO ON SOME CLUBHOUSE IMPROVEMENTS.
WE THINK THAT THE SNACK BAR AND THE PAVILION WILL NEED SOME FLOORING ADDRESSED HERE OVER TIME.
AND ALSO ADDRESSING SOME CLUBHOUSE PAINT NEEDS.
REVENUE PARTICIPATION RATE. I'LL CONTINUE TO GROW AT WATERVIEW.
WE FINISHED 2024 WITH JUST UNDER 45,000 ROUNDS.
IT WAS SLIGHTLY DOWN TO 2023 RECORD YEAR. AND WE ATTRIBUTE THAT TO THE FIRST QUARTER RAINS IN 2024.
HOWEVER AVERAGE REVENUE PER ROUND, WHICH IS, YOU KNOW, THE TOTAL SPEND A GOLFER OR A CUSTOMER SPENDS ON ON THEIR THEIR PLAY AT WATERVIEW WAS UP 15.8% COMPARED TO 2023. AND REVENUE WAS OVER 2.5 MILLION AT YEAR END 2024.
SO 2023, WHAT MONTHS WERE THAT? I MEAN, WHAT WHAT IS THE YEAR? THAT'S A CALENDAR YEAR. CALENDAR YEAR? YEP. GOTCHA.
THANK YOU. SURE. COMMUNITY PARTICIPATION AND NON GOLF EVENTS.
THEY DO CONTINUE TO GROW. WE'RE STILL LOOKING TO INCREASE THIS PARTICIPATION.
WE ENCOURAGE THE COMMUNITY TO UTILIZE OUR CAFE, OUR EVENT SPACE OR PAVILION IN OUR OUTDOOR PATIO.
THIS SLIDE SHOWS SOME EXAMPLES OF EVENTS WE'VE HOSTED OVER THE LAST YEAR.
AND WE WE ASK YOU TO, TO PLEASE ENCOURAGE YOUR NEIGHBORS TO REACH OUT TO KING AND HIS TEAM.
TO BOOK EVENTS. AND ONE OF YOU ALSO HOSTS MULTIPLE HIGH SCHOOL GOLF TEAMS. FOR PRACTICE AND HOME MATCHES. INCLUDING ROWLETT HIGH SCHOOL.
THE FUTURE. OUR GOALS REMAIN CONSISTENT TO CONTINUE TO ENHANCE THE QUALITY AND EXPERIENCE AT WATERVIEW, CONTINUE TO GROW PARTICIPATION AND USE OF THE FACILITY AND CONTINUE TO GROW.
RATING ROUNDS THROUGH HIGH END DAILY FEE CONDITIONING.
[00:10:02]
PROJECTS AND COMMON GOALS. AND I KNOW WE'VE HAD SOME CONVERSATIONS ABOUT THIS IN THE PAST AND WANT TO KEEP IT ON THE FRONT BURNER FOR ALL OF US, BUT WE WE'D LIKE TO UPDATE AND MODERNIZE EXHIBIT F TO ALIGN THE PRIORITIES WITH WHAT THE GOLFERS ARE LOOKING FOR AND ADDRESS THE CURRENT PHYSICAL PROPERTIES OF THE FACILITY. YOU KNOW, WE THINK WE CAN THAT CAN HELP US ALL TO GET EVEN MORE ALIGNED, ESPECIALLY NOW THAT WE HAVE THE THE THREE COMPARABLE PROPERTIES IDENTIFIED.YOU KNOW, FOR SOME OBJECTIVE ASSESSMENTS AND AND BENCHMARKING OF THE PROPERTY.
WELL, COULD YOU JUST FOR PEOPLE THAT DON'T KNOW WHAT EXHIBIT F IS.
AND OVER THE YEARS, WE'VE IDENTIFIED SOME OF THOSE THAT, YOU KNOW, AREN'T EVEN APPLICABLE TO THE TYPE OF GRASSES THAT WE CURRENTLY HAVE AND HOW THOSE ARE TO BE MAINTAINED. THERE'S A FAIR BIT OF ITEMS RELATED TO OUT OF PLAY AREA, WHICH, YOU KNOW, SOMETIMES CAN DEFLECT OUR ABILITY TO FOCUS ON THE MORE IN PLAY AREAS THAT ARE GOING TO BE MORE IMPORTANT TO THE GOLFERS AT THE PROPERTY.
SO YOU KNOW, PUTTING ALL OF OUR HEADS TOGETHER AND KIND OF GOING THROUGH THOSE LINE ITEMS AND, AND MODERNIZING THAT FOR, YOU KNOW, THE NEXT TEN, 15 YEARS WOULD BE A GREAT EXERCISE.
AND I THINK TO, YOU KNOW, THE THE ONGOING FOCUS OF NOT ONLY OUR TEAM, BUT ALSO ALL OF US AS WE'RE, WE'RE TRYING TO BENCHMARK OURSELVES AGAINST THE THE THREE COMPARABLE PROPERTIES.
THAT'S IT. THAT'S IT. QUESTIONS? I DID HAVE A QUESTION ABOUT THE.
DID WE ACTUALLY DO BONDS A COUPLE OF YEARS AGO? MAYBE 5 OR 10 YEARS, FIVE YEARS AGO, TEN YEARS AGO TO UPGRADE THE THE GRAINS.
WAS THAT BONDED MONEY OR THAT WAS JUST I DON'T THINK THAT WAS BONDED MONEY BECAUSE THE THE THE REMAINING BOND PAYMENT AFTER THE FIRST BOND WAS EXTINGUISHED IN 2014 DID NOT CHANGE.
WENDY'S BEHIND YOU. SHE MAY BE ABLE TO ADDRESS THAT.
IT WAS THE IT WAS GREENS AND PUTS THE SAND BUNKERS.
BUNKERS OKAY. WAS IT PART OF A LARGER ISSUE OR WAS IT.
IT WAS, IT WAS, IT WAS, IT WAS, IT WAS. YEAH.
IT WAS, IT WAS A GREAT RECONSTRUCTION. I WANT TO SAVE 5 MILLION.
IS THAT SOUND RIGHT? FOR SOME REASON, THAT NUMBER 6 MILLION.
IT'S ABOUT NINE YEARS AGO. THE 2014 TEXAS, I THINK.
FOR SURE. I HAD A QUESTION. YEAH, I'VE GOT A FEW.
AND FIRST AND I SAID THIS, YOU KNOW, WE HAD HAD OUR BUDGET MEETING ON ON SATURDAY.
AND ONE OF THE THINGS I JUST REALLY WANTED TO STRESS WAS JUST HOW HOW GOOD THE RELATIONSHIP HAD GOTTEN BETWEEN AMERICAN GOLF AND BETWEEN WATER VIEW, THE BOARD, THE CITY, EVERYTHING. A COUPLE OF YEARS AGO, IT WAS PRETTY CONTENTIOUS, AND THEY WEREN'T HAPPY WITH US, AND WE WEREN'T HAPPY WITH THEM.
PARTICULARLY HIRING CAME OUT THE TO AND THE SUPERINTENDENTS THAT KING HAS BROUGHT IN AND, AND THE WILLINGNESS BY EVERYBODY TO QUIT GETTING INTO THESE CONFRONTATIONAL TYPE OF SITUATIONS AND LOOK FOR WAYS TO FIX THINGS.
AND IT'S REALLY PAID OFF. AND THIS YEAR PARTICULARLY, AND, YOU KNOW, IF YOU HAVEN'T REALLY WATCHED THE PROGRESSION, YOU CAN'T APPRECIATE JUST HOW FAR WE'VE COME.
BUT I JUST REALLY WANT TO RECOGNIZE AMERICAN GOLF FOR WHAT THEY'VE DONE.
THE TRUE PARTNERSHIP WE'VE BUILT, THE EFFORT THAT HAS GONE INTO IT.
AND I WANT TO MAKE SURE EVERYBODY HERE RECOGNIZES THAT BECAUSE IT'S REALLY IMPORTANT AS WE THINK, AS WE'RE GOING FORWARD, WHAT THAT RELATIONSHIP LOOKS LIKE.
AND AT LEAST IN MY IN MY VIEW, THAT RELATIONSHIP IS SOLID.
AND WE'RE, WE'RE WE DON'T READ ON EVERYTHING I'M GOING TO RECEIVE.
BUT BUT BUT YOU KNOW, GENERALLY IT'S JUST A GOOD RELATIONSHIP AND EVERYBODY HAS A COMMON GOAL TO MAKE THIS REALLY THE BEST GOLF COURSE WITHIN OUR, YOU KNOW, OUR AREA RIGHT HERE. AND WE'RE WELL ON OUR WAY.
SO SO I WANT TO MAKE SURE I SAID THAT I GOT A COUPLE QUESTIONS HERE A COUPLE OF COMMENTS.
WE ARE GOING TO DO AN IRRIGATION AUDIT. SANDY WAS GOING TO DO THAT.
DO WE KNOW. HAS THAT BEEN DONE YET. AND YOU MAY EXPLAIN WHAT AN IRRIGATION ON IT IS.
BUT HAS THAT BEEN DONE YET OR WHAT'S THE TIMELINE ON THAT AND WHAT WOULD BE THE TIMELINE OF RECEIVING THAT? OR WOULD YOU GET IT BY THE END OF THE MONTH? OKAY.
AND IT IS IN PROGRESS. OKAY. AND AN IRRIGATION AUDIT, OF COURSE.
[00:15:03]
HE'S GOING THROUGH THE ENTIRE SYSTEM TO SEE THE CONDITION OF THE SYSTEM AND GIVE US FEEDBACK.ONE OF THE QUESTIONS THAT CAME FROM THE GOLF ADVISORY BOARD IS WITH SOME COMMENTS MADE IN THE PAST, THAT THE CITY WAS LOOKING AT A A FUTURE OBLIGATION OF REPLACING THE ENTIRE IRRIGATION SYSTEM. THE BELIEF WAS THAT THE INVESTMENTS THAT AMERICAN GOLFERS MADE IN THE IRRIGATION SYSTEM HAS SIGNIFICANTLY CONTRIBUTED TO EXTENDING THE LIFE OF THE CURRENT IRRIGATION SYSTEM. SO WE WANTED TO HAVE AN OUTSIDE ENTITY COME TAKE A LOOK AT THAT SYSTEM, SEE THE PROGRESS THAT HAS BEEN MADE, AND GIVE US SOME ASSESSMENT OF THE OUR ABILITY TO CONTINUE TO UTILIZE THAT SYSTEM INTO THE FUTURE, RATHER THAN LOOKING AT A SIGNIFICANT COST TO ACTUALLY REPLACE THAT SYSTEM.
OKAY. SO YEAH, SO LOOKING FORWARD TO THAT COMING IN.
YOU MENTIONED THE DALLAS TRAFFIC CONTROL AND WE VERY FIRST MET.
THAT WAS A SERIOUS SERIOUS PROBLEM FOR YOU DON'T KNOW WHAT DALLAS IS.
AND IT'S HORRIBLE AND NASTY. BUT WE HAVE A LOT OF IT.
AND WHAT WE NEED TO DO TO IS YOU BASICALLY SPRAY WALL TO WALL WITH THE HERBICIDE.
I MEAN, WE'RE TALKING WE'RE TALKING A WEEK AND A HALF, TWO WEEKS BEFORE THE PERIMETER COVERS.
SO IT TAKES A CERTAIN AMOUNT OF FORTITUDE TO DO IT.
YEAH. SO IT'S A PROCESS. IT'S A REALLY DIFFICULT PROCESS.
AND THEIR SUPERINTENDENTS HAVE DONE A GREAT JOB.
IT'S A IT'S A PRETTY PRECISION OPERATION AND A LOT OF THINGS CAN GO WRONG.
SO THAT'S JUST BEEN AN ABSOLUTE GAME CHANGER FOR THE FOR THE QUALITY OF THE COURSE.
I WANT TO MAKE SURE I RECOGNIZE THAT WE WE WE TALKED THE OTHER DAY DURING OUR BUDGET SESSION ABOUT THE PLAYERS CLUB AND THE EFFECT OF THE DRIVING RANGE ON THE PLAYERS CLUB.
AND I KNOW KING IS KIND OF BEEN INVOLVED WITH THIS.
YOU KNOW, I MADE THE COMMENT THAT THAT, YOU KNOW, A LOT DOES THIS CLUB $50 A MONTH.
BASICALLY YOU GET DISCOUNTED GOLF AND YOU GET FREE RANGE BALLS.
AND IT'S REALLY A PRETTY POPULAR PROGRAM IF YOU HAVE A NICE DRIVING RANGE.
THEY JUST HAVE PLAYERS THE PLAYER. WELL THE PLAYERS CLUB AT OUR GOLF COURSE.
YEAH. ROUGHLY. RIGHT. THAT 383 MEMBERS WOULD PROBABLY WANT TO GET IT UP TO.
WE'VE BEEN WORKING ON THAT. WE'RE GOING TO DISCOUNT.
THE PLAYERS CLUB ARE DOWN TO 1,520%, AND THEN THEY WOULD HAVE THE SAME FEATURES AS A REGULAR FIRST CLUB, BUT ALSO THOSE WHO DON'T WANT TO JOIN THE CLUB.
SO WE'LL HAVE A DISCOUNT RATE FOR THEM ON THEIR RATE PROGRAM, A KIND OF AN ANNUITY PROGRAM BECAUSE EVERYBODY CAN GET PAID TO PAY YOUR 50 BUCKS A MONTH, WHETHER YOU HIT ONE GOLF BALL OR 500 GOLF BALLS.
SO A LITTLE LIKE A GYM MEMBERSHIP. AND THEN THE LAST THE LAST QUESTION, I KNOW THAT CART PATH REPAIR IS A LONG TERM GOAL. AND I'M NOT ASKING FOR JUST A REAL PLAN ON IT, BUT DIRECTIONALLY, IS THAT SOMETHING THAT HOW DO WE SEE THAT HAPPENING? IS THAT JUST THAT YOU'RE GOING TO BE IN PIECES? IS THAT HAVE WE TALKED ABOUT A CO-OP PROGRAM? NO CO-OP. I JUST I WE GOT TO THAT LEVEL OF DISCUSSION ON HOW WE'RE GOING TO REPAIR OUR PAST.
WE HAVE NOT. OKAY. ALL RIGHT. WELL, THAT'S REALLY ALL I'VE GOT.
AGAIN, I WANT TO JUST EXPRESS MY GREAT THANKS TO TO AMERICAN GOLF BEING HERE AND WHAT THEY'VE DONE.
AND UNLIKE THE LAST TWO MEETINGS, I WAS REALLY LOOKING FORWARD TO BE HERE AND TELL YOU ALL.
THANK YOU. SO THANK YOU VERY MUCH. WE GOT A QUESTION MARK ON YOUR REVENUES WAS 2.5 MILLION.
ARE Y'ALL ON TARGET TO BEAT THAT? WE WILL BEAT THAT.
YEAH, PROBABLY. WE MIGHT HOLD IT TO PROBABLY 2.812.8.
AND THE REVENUE IS ON TOP OF EVERYTHING. THE PRO SHOP.
[00:20:02]
EVERYTHING? YES. THAT'S TOTAL REVENUE IN THE PROPERTY.YEAH, THAT'S THE MOST WE'VE EVER DONE AS WELL.
YEAH. YEAH. AND I'M HERE. TO ANSWER THE QUESTION ON THE BOND, THERE WAS A BOND ISSUED IN 2018 FOR 1.1 MILLION PROPERTY THAT WAS FOR WATER AND IT WAS FOR GREEN RENOVATION, AS WELL AS SOME OF THE RETAINING WALLS, THREE OF THE RETAINING WALLS THAT I JUST STARTED TO FALL.
THANK YOU. QUESTIONS I HAVE YOU MENTIONED THAT ONE OF THE COURSES THAT IS ON OUR COMPETITION LIST IS USING DYNAMIC PRICING, AND WE CONSIDERED THAT AS AN OPTION, OR WOULD WE CONSIDER THAT OR ARE WE AFRAID THAT THAT MIGHT UPSET PEOPLE OR CHASE PEOPLE OFF? WE DO USE DYNAMIC PRICING AT A NUMBER OF PROPERTIES, BUT HAVE YOU BEEN ADDRESSING THAT? WHY? IT IS IT IS UNDER DYNAMIC PRICING NOW. SO AS WHAT HAPPENS IS A RATE IS AT 69 ON THE WEEKENDS.
IF IT'S NOT FILLED THEN IT FEATHERS IT IT DROPS THE RATE TO PUT SOMEONE IN THAT RATE.
SO IF IF IT FILLS UP OR IF IT DOESN'T FILL UP, IT'S LOWER PRICE.
BUT AS IT GETS BUSIER, THE PRICE GOES UP, BUT IT WILL NEVER GO OVER THE RACK.
RIGHT? GOT IT. OKAY, OKAY. THAT MAKES SENSE. THANK YOU.
WITH THE IRRIGATION SYSTEM AND THE REPAIRS THAT YOU'VE DONE, WHAT PERCENTAGE OF THE PLAY AREA WOULD YOU SAY IS COVERED BY IRRIGATION NOW? YOU TOLD ME THIS EARLIER. YEAH, BUT WE CAN SAY 85%.
WE JUST HAVE TO ADJUST THE MATCH. THEY ARE KIND OF GOING INTO THE NEIGHBORHOODS.
AND SO WE GOT TO ADJUST THOSE HEADS. BUT THOSE AREAS CAN PRETTY MUCH COVER THE ONES THAT FOR SOME REASON, THEY WERE CUT OFF OR THEY'RE NOT WORKING. WE FOUND OUT THAT MOST OF ILLINOIS THAT HAS TO BE REPLACED.
THEY GET THOSE FEET ON VARIOUS AFTER SPENDING SO MUCH OF THE PAST YEAR AND A HALF BEING THERE AND FINDING OUT WHAT THE MAIN PROBLEMS WITH THE GOLF COURSE IS, BUT I DO FEEL LIKE RIGHT NOW WE'RE ABOUT 85% COVERAGE.
I DO THINK WE'LL GET SOMEWHERE BETWEEN 9 TO 98% OF EVERYTHING.
COVERAGE IS PRETTY FULL. HAVING BEEN OUT THERE, IT IS.
DAY AND NIGHT FROM LAST TIME I WAS IN HERE WITH THE GOLF COURSE, LOOKS LIKE.
SO I'M REALLY EXCITED TO SEE THE DIRECTION THAT WE'RE HEADING RIGHT NOW AND JUST MAKE SURE WE'RE GETTING SOMETHING THAT'S THE RESIDENTS THAT WE'RE ALREADY GOING TO LOVE AND BE A PART OF AND COME OUT AND SEE IT BECAUSE IT'S SOMETHING SPECIAL.
AND SO BEFORE YOU STARTED THE IRRIGATION REPAIRS, WHAT PERCENTAGE WERE YOU AT? WELL, I GOT HERE, I'D PROBABLY SAY. 86, 67% OF A LOT OF BERRIES.
WHEN I GOT HOME, I PRACTICED ON THE GROUND AND IT WAS PRETTY, PRETTY ROUGH.
YEAH, I REMEMBER THAT BEING ONE OF THE MAIN ISSUES WAS JUST HOW MUCH CRACKING IT WAS ON THE GROUND.
IT'S ALMOST LIKE YOU GOT TO DRY OUT IN THE SUMMER AND THREE MONTHS AND IT WAS CRACKED AND DAMAGED.
SO I MET SANDY TODAY AND HE WAS VERY, VERY IMPRESSED.
OH, SANDY. THANKS. SO YEAH, GREAT TO SEE HIM AND HIS WIFE WITH THEM.
AND HE HAD VERY POSITIVE THINGS TO SAY. JUST GREAT TO HEAR.
RIGHT? GREAT TO HEAR. SO, YEAH. SO AS FAR AS THE NUMBER OF ROUNDS, WHAT'S THE COURSE CAPACITY? YOU KNOW, REALISTICALLY, THERE'S ONLY SO MANY ROUNDS THAT CAN BE PLAYED IN A YEAR. WHAT DOES THAT LOOK LIKE. ARE WE KIND OF AT THAT CAP IN THE 40 TO 45 RANGE TODAY? DEFINITELY. I MEAN, A LOT OF US ARE BETTER. SO WE'VE GOT COURSES IN SOUTHERN CALIFORNIA THAT DO 110 20,000 ROUNDS.
BUT THE WEATHER IS PERFECT, RIGHT? SO HERE IT'S VERY WEATHER DEPENDENT.
SO THIS YEAR, THE FIRST QUARTER WAS NOT VERY GOOD BECAUSE THE WEATHER WAS BAD.
LAST YEAR THE LAST QUARTER WASN'T GREAT. SO. AND THEN OBVIOUSLY THE SUMMER OF 23 WAS TERRIBLE.
SO IT IS VERY WEATHER DEPENDENT. BUT THERE'S DEFINITELY UPSIDE ON ROUNDS AS WELL.
BUT YEAH WE'RE TRYING TO MANAGE THAT AND YOU COULD SEE THE GRAPH GOING DOWN, BUT THE REVENUE'S GOING DOWN, SO WE'RE TRYING TO MANAGE THAT GAP. WHEREAS BEFORE I WOULD SAY WE WERE CHASING ROUNDS AND WE WERE A VERY LOW RATE.
AND IT WASN'T THAT EXPERIENCE THAT THE GOLFERS WERE LOOKING FOR AND THE QUALITY WAS THERE EITHER.
I'M REALLY GLAD TO HEAR THAT FEEDBACK, BECAUSE THE FEEDBACK THAT I'VE HEARD BEFORE FROM MEMBERS OF THE GOLF ADVISORY BOARD AND OTHERS HAS BEEN THAT IT'S ALWAYS BEEN ABOUT HOW MANY ROUNDS WE CAN GET. AND, YOU KNOW, THAT BEATS THE COURSE UP WHEN YOU HAVE SO MANY PEOPLE JUST CONSTANTLY IT'S JUST CONSTANTLY UNDER PLAY.
THAT MAKES A HUGE DIFFERENCE. SO THAT'S FANTASTIC.
LET'S SHIFT GEARS FOR A SECOND TO THE EVENT SPACE IN THE PAVILION.
HOW OFTEN DO YOU ALL HAVE THOSE RENTED OUT? NOT VERY.
[00:25:04]
ANYWAY. I MEAN, LAST YEAR WE HAD A COUPLE OF WEDDINGS THERE.LAST YEAR IT'S OPEN. WE CAN DO ANYWHERE BETWEEN 15 TO 25 EVENTS.
I KNOW WE HAVE A COUPLE WHO JUST USE IT FOR SMALL BUSINESS MEETINGS AND THINGS LIKE THAT.
THEY HAVE BEEN USED FOR THERE AND THEY WIN TOURNAMENTS, USE IT AFTER TOURNAMENTS TO THE PAVILION.
WE HAVE HONOR CHURCH THAT COMES OUT AND USE IT ON SUNDAY SUNDAYS.
SO IT'S OPEN AND AVAILABLE. WEDDING SHOWERS, BABY SHOWERS, WEDDING SHOWERS, BABY SHOWERS.
CONGRATULATIONS. WE HAD A FEW OF THOSE. HAD A LOT MORE THIS YEAR.
AND FOR THIS GRADUATION PARTIES THERE. SO JUST A LOT OF DIFFERENT PARTIES THAT PEOPLE OUT THERE.
SO WE ENJOY IT. WE JUST WANT TO GET MORE OF IT.
AND IS THAT A DAYTIME ONLY RENTAL? NO, IT IS AN EVENING.
I KIND OF WANTED TO GET PAST MIDNIGHT BECAUSE I HAD TO GET UP BEFORE THE NEXT PAST MIDNIGHT.
SO, I MEAN, GIVE ME AN IDEA, YOU KNOW, FRIDAY AND SATURDAY NIGHT.
HOW OFTEN IS IT RENTED? IS IT RENTED? HALF OF THE YEAR.
THIS IS THE TIME OF THE YEAR. IT JUST DEPENDS ON TIME OF YEAR.
I COULDN'T REALLY TELL YOU WHAT IS THE SUMMER DURING THE DAY AND SUMMER WEEKDAYS TOO.
SO I PROBABLY SAY LIKE 25% OF THE YEAR. NOT THAT MUCH.
NOT AS MUCH AS I'D LIKE. WE DEFINITELY HAVE TO PASS TO THE LEFT SIDE.
ON THAT SIDE. YOU HAVE SOME PEOPLE THAT WOULD LIKE TO DO MORE.
PLEASE TELL ME THEY WOULD CALL EVERYONE HAPPY.
WELL, THAT KIND OF LEAVES IN MY NEXT QUESTION, WHICH IS MARKETING. HOW ARE YOU GUYS MARKETING THIS? IF SO, HOW? HOW COULD THE CITY HELP WITH THAT? I WOULD LOVE TO SEE THAT AS A REVENUE DRIVER FOR YOU, JUST AS MUCH AS THE ROUNDS AND EVERYTHING ELSE AND THE PLAYERS CLUB AND ALL OF THAT.
TO HAVE THAT OPEN UP AND USE IT. WITH THE CHAMBER, WE USE IT TO WORK WITH THEM ALSO.
BUT I LIKE TO GET THAT RENTED OUT A LOT MORE AND USE A LOT MORE, BECAUSE IT'S A GREAT SPACE THAT CAN BE UTILIZED WHEN WE UTILIZE IT MORE AND MORE BECAUSE OF THE SPACE THAT'S THAT WAS SITTING VACANT. IT WAS THERE DURING THE DAY AND WE WERE THERE.
IT'S OPEN, IT'S OPEN. DO YOU MARKET IT WITH YOUR PLAYERS? I MEAN, TO ME, THOSE ARE THE GUYS WHO MIGHT BE PART OF THE BUSINESS THAT MIGHT NEED A SPACE.
SO SAYING THAT IT IS RIGHT, YOU HAVE TO BE INVOLVED IN IT.
YES. OKAY. ALL RIGHT. THAT'S FAIR. AT THE NON TOURNAMENTS IS A BIG OPPORTUNITY FOR US RIGHT.
YEAH. AND TO YOUR POINT I MEAN WE TALK ABOUT THE GOLF COURSE A LOT.
WE PROBABLY DON'T TALK ABOUT THE THE PAVILION ENOUGH.
YEAH WE COULD DO IT BETTER. YOU MAY NOT KNOW IT EXISTS AND THAT'S THAT'S THE THING. IT DOES KIND OF SIT BEHIND THE PRO SHOP, BEHIND THE FACE OF THE BUILDING. AND IF YOU'RE NOT, YOU KNOW, AWARE OF WHAT'S BACK THERE, YOU MAY NOT KNOW THAT EXISTS. AND IT'S A IT'S A GREAT SPACE.
IT'S REALLY NICE. OBVIOUSLY WE USED IT FOR THE INFORMATION MEETING WE HAD LAST WEEK, AND IT WAS IT WAS PERFECT FOR THAT, JUST THE RIGHT SIZE. AND HOPEFULLY IT BROUGHT SOME AWARENESS TO THAT NEIGHBORHOOD THAT THERE'S ALSO A SPACE BACK THERE.
YEAH. AND DO YOU ALL SERVE BREAKFAST AND LUNCH? SERVE FULL BREAKFAST THOUGH WE DO HAVE BREAKFAST MENUS, SMALL BREAKFAST MENU AND WANTS TO SERVE LUNCH.
THAT'S SOMETHING THAT WE COULD EXPAND UPON IF WE GREW IT INTO.
BUT YEAH, BECAUSE THE KITCHEN IS A FULL KITCHEN, IT IS A FULL FUNCTIONING KITCHEN.
WE HAD LUNCH THE OTHER DAY. WELL, THAT WAS JUST ONE OF THE THINGS I USED TO DO.
AND BELIEVE IT OR NOT, THE BOTH AND ACTUALLY WE'RE NOT SUPPOSED TO CALL IT BOWLING ALLEY.
AND EVEN NOW IT'S A BOWLING CENTER. BUT THOSE WERE THE PLACES THAT YOU HAD BREAKFAST.
WELL, YEAH. YEAH. SO I THOUGHT THAT MIGHT BE A WEST COAST THING.
I DON'T KNOW, BUT THAT WAS TRUE. I MEAN, I TRAVEL A LOT, BUT I ALMOST ALWAYS HAVE LUNCH AT A GOLF COURSE, EVEN IF IT'S NOT ONE OF OURS. I SORT OF SCOPED THEM OUT.
THAT'S HOW YOU TURN IT TO A BUSINESS LUNCH, RIGHT? YEAH.
COUNSEL. OTHER QUESTIONS. I THINK I THINK IT'S IT'S LOOKING GREAT.
THANK YOU SO MUCH FOR YOUR HARD WORK. I, I REALLY I BELIEVE THAT GOLF IS SUCH A GREAT RECREATION.
AND I'M SO GLAD THAT YOU SPONSOR THE HIGH SCHOOL TEAMS. AND I, I, I JUST REALLY, YOU KNOW, NOW THEY'RE SAYING, YOU KNOW, GET OUTSIDE AND TOUCH GRASS, BUT, YOU KNOW, THAT'S WHAT GOLF IS ALL ABOUT.
SO THANK YOU FOR YOUR HARD WORK. AND IT DOES LOOK SO MUCH BETTER.
[00:30:01]
MONEYMAKERS IS BIG TOURNAMENTS. WE GET A VERY PREMIUM RANKING WAY HIGHER.THE NUMBERS ARE SAYING THERE IS A GOOD RATE AND WE GET LARGE PEOPLE.
IN A BEST CASE SCENARIO, THEY BUY OUT THE WHOLE GOLF COURSE.
IT IT JUST MY OBSERVATION THIS YEAR, MAYBE IT'S BECAUSE I'M SPENDING MORE TIME THERE.
AND SO YOU'RE SORT OF LOOKING AT THE THE, THE, THE INCOME PICTURE.
AND THAT'S WHEN IT DOESN'T REALLY GET IT DOESN'T REALLY GET BROKEN OUT.
BUT IT'S REALLY A, IT'S A COMBINATION OF TWO THINGS I WOULD SAY.
ONE, HAVING A FACILITY THAT PEOPLE WANT TO COME TO AND BRING THAT BUSINESS, AND HAVING A STAFF THAT IS PROMOTING THAT BUSINESS AND TRYING TO ACTIVELY BRING THAT TYPE OF TYPE OF BUSINESS IN, BECAUSE THAT'S REALLY GOOD BUSINESS.
NOW IT SORT OF BLOCKS SOME OF THE SUMMER GOLFERS FROM KEY HOURS.
SO IT'S NOT ALWAYS IS GREAT, BUT BUT IT'S MONETARILY IT'S REALLY GOOD.
AND I THINK THAT'S SOMETHING THEY'VE DONE A GOOD JOB WITH THIS YEAR. I DON'T KNOW WHAT THEIR LONG TERM PLANS, I ASSUME THEY'RE GOING TO CONTINUE WORKING ON THAT. BUT JUST FOR THOSE OF YOU WHO DON'T KNOW, JUST KIND OF WANT TO THROW THAT OUT. AND THOSE EVENTS ARE LIKE WEATHER INSURANCE FOR US TOO. SO YEAH, WE DO LIKE TO HAVE ESPECIALLY ON WEEKDAYS.
YEAH. YEAH THAT'S OKAY NOW. SO ANYTHING ELSE.
ALL RIGHT GENTLEMEN THANK YOU VERY MUCH. APPRECIATE IT. THANK YOU, THANK YOU.
[2. EXECUTIVE SESSION]
ALL RIGHT. WITH THAT WE WILL MOVE TO ITEM TWO. A CITY COUNCIL SHALL CONVENE AN EXECUTIVE SESSION PURSUANT TO TEXAS GOVERNMENT CODE SECTION 551.07 FOR PERSONNEL MATTERS TO DELIBERATE THE APPOINTMENT ABOUT APPOINTMENT, EMPLOYMENT EVALUATION, REASSIGNMENT DUTIES, DISCIPLINE OR DISMISSAL OF A PUBLIC OFFICER, TO WIT, THE CITY SECRETARY, AND WE WILL SECURE THE ROOM AND GO INTO EXECUTIVE SESSION.FOR. ALL RIGHT. WE HAVE CONCLUDED OUR EXECUTIVE SESSION FOR ITEM TWO A AT 06:32 P.M.. IT'S 6:33 P.M. AND WE ARE BACK IN OPEN SESSION, AND I WILL ENTERTAIN A MOTION.
I MAKE A MOTION TO AUTHORIZE EXECUTION OF AN AMENDMENT TO THE CITY SECRETARY.
EMPLOYMENT CONTRACT TO INCREASE ANNUAL BASE SALARY BY $5,000, EFFECTIVE IMMEDIATELY.
SECOND, A MOTION BY COUNCILMEMBER REEVES, SECOND BY COUNCILMEMBER JOHN BOWERS.
AND ANY DISCUSSION. ALL RIGHT, ALL THOSE IN FAVOR? BY A SHOW OF HANDS, PLEASE. ALL RIGHT. AND THAT CARRIES UNANIMOUSLY.
THANK YOU VERY MUCH. AND WITH THAT COUNCIL WE'RE ON ITEM SIX.
DISCUSS CONSENT AGENDA ITEMS FOR THE JULY 15TH CITY COUNCIL MEETING.
SO ARE THERE ANY INDIVIDUAL CONSIDERATION ITEMS THAT WE WANT TO PULL FOR? EXCUSE ME? ARE THERE ANY CONSENT AGENDA ITEMS WE WANT TO PULL FOR INDIVIDUAL CONSIDERATION THIS EVENING? ALL RIGHT. SEEING NONE, WE WILL CONCLUDE OUR MEETING AND ADJOURN AT 6:34 P.M..
THANK YOU.
* This transcript was compiled from uncorrected Closed Captioning.