Mar 02, 2026 City Council Work Session

[1.Call to Order]

[00:00:06]

>> GOOD EVENING, TODAY IS MARCH 2, 2026. THE CITY COUNCIL HAS A QUORUM IN THE WORK SESSION ROOM. AT THIS TIME, WE TAKE PUBLIC INPUT.

YOU HAVE THREE MINUTES TO SPEAK. DO WE HAVE ANYONE FROM THE PUBLIC WHO WISHES TO SPEAK THIS

[3.A. Receive an update regarding Economic Development Activities. ]

>> SO WITH US TONIGHT IS MI WYNNE. SHE IS GOING TO GIVE US A

PRESENTATION. >> I LOVE PRESENTATIONS. >> YOU'RE GOING TO BE TICKLED,

AREN'T YOU? >> YOU'RE WELCOME TO SIT DOWN BY THE WAY.

>> SO FIRST OF ALL, I WOULD LIKE TO SAY, WHAT IS THE ROLE--YOU ABOUT THE CITY.

HAVE SUPPORT, ESPECIALLY WITH THE NEW BUSINESS AND RECRUITING INVESTMENT THAT ALLOW THE JOB TO GROW, JOB CREATION. ECONOMIC DEVELOPMENT, WE ALSO HAVE THE CITY PRIMARY CONTACT FOR BUSINESS. WE HAVE THE FRONT DOOR THAT RECRUIT ANY NEW BUSINESS, ANY ASSISTANT,. WE ALSO FACILITATE THE PROJECT AS IMPORTANTLY AND PLANNING AND PUBLIC WORK, THE PROJECT GO TO SMOOTHLY. --COME TO THE DOWNTOWN AND ALSO, TO INSTRUCT THE IMPROVE THE PEDESTRIAN WALK THAT CONNECT BETWEEN THE DOWNTOWN AND THE SPACE. IN 2024, WE DID A STUDY WITH THE ALSO, CONSULTANT AND THEY PROVIDE US THE DOWNTOWN STRATEGY PLAN TO HAVE US TO DIVE, THIS MONTH AND GROW.

AND THAT'S OUR GOAL TO STRENGTHEN THE BUSINESS RETENTION AND REINFORCE AS THE TRANSIT DESTINATION. THIS IS NOT A SLIDE THAT I SCREEN SHOT FROM THE DOWNTOWN STRATEGY PLAN THAT THE CONSULTANT INVITE US. THIS IS THE ZONING THAO THEY PROPOSED. AND NOW I WOULD LIKE TO DO THE BUSINESS DISTRICT.

THIS IS REPORT FROM THE DEVELOPER THAT THEY PROVIDE TO US.

WE HAVE ACTIVE CORPORATION. BUILDING ONE AND SIX. BUILDING ONE IS DATA ANALYST 130 EMPLOYEES. WE ALSO HAVE PROJECTUNDER WAY, WHICH IS THE LINCOLN TECH.

OPEN EARLY 2027. 3, 4, AND 5 IS THE PROGRESS, UNDER NEGOTIATION.

[00:05:11]

>> SORRY, CAN WE GO BACK TO THAT SLIDE FOR JUST A MINUTE. HERE WE GO.

SO IN BUILDING 1 THROUGH 6, DO WE KNOW HOW MUCH OF THE SCARE FOOTAGE IS UNDER THE LEASE OR

UNDER CONTRACT? >> I THINK I CAN GET IT. >> OKAY.

I HEARD IT WAS A REALLY HIGH PERCENTAGE AND THERE IS SOME CONVERSATION ABOUT THE BUILDING SITTING EMPTY BUT PEOPLE HAVE TO REALIZE THIS T TAKES TIME TO GET TENANTS IN THESE BUILDINGS AND THERE IS MARKETING EFFORTS. BUT SEEING BUILDING ONE IS COMPLETELY OCCUPIED.

BUILDING 6 IS COMPLETELY OCCUPIED. AND BUILDING 3, THAT LEAVES 2,

4 AND 35 BUT THERE ARE NEGOTIATIONS ON GOING. >> OF COURSE.

OF COURSE. >> JUST CURIOUS, IF WE KNEW. >> THE PRESENTATION, THEIR RATE HAS BEEN VERY HIGH AND THEY'RE VERY HAPPY WHEN PROGRESS HAS BEEN MADE.

>> SO FUTURE DEVELOPMENT PHASE 2 BUILDING, THAT IS IN THE JACKSON BLUEPRINT?

>> CORRECT. >> FOR THE NORTH. >> SO THE ELEVATED LAND.

>> IT'S A HUGE PROJECT. >> OKAY, AWESOME. >> THANK YOU.

>> SO FOR THE NEXT PROJECT, I WILL LIKE TO UPDATE. THE PLAN HAVE THE PROPOSED THE BUILDING, THE LEASE BUILDING, WE'LL HAVE TWO RESTAURANTS. WE'RE WAITING SO WE CANNOT RELEASE THE NAME. WE ALSO HAVE ONE COFFEE SHOP. AND ALL THAT, THE SUPPORT OUR

DINING STRATEGY FOR AREA, SUPPORT ALL THE WAY AND--. >> DID THE PRESENTATION FOR

THIS IS ON THE AGENDA TOMORROW. >> SO NONE OF THOSE ARE RELEASED?

I THOUGHT WE COULD RELEASE SOME OF THOSE. >> WE HAD SOME CONVERSATION IN THE PAST, AND THEY'VE ASKED US NOT TO DO THAT BECAUSE THERE ARE LEASE THAT'S WE'VE TALKED ABOUT THAT HAVE NOT BEEN EXECUTED. AND HERE'S SOME BUSINESS, I WANT TO GIVE UPDATE BEFORE MY TIME. I KNOW SOME OF IT ALREADY

OPENED. >> IF YOU GO BACK. >> ALL RIGHT.

>> I CHECKED ALL THE FRIED CHICKEN AND THEY ARE OPEN. >> YEAH, ROOSTER IS PRETTY

TASTY. >> YEAH. >> THE CHICKEN IS PRETTY GOOD

TOO. >> REALLY. >> ROOSTER CHICKEN DOWN 66, NORTHWEST CORNER BY SONIC. AND LAVA HOT CHICKEN IS ON THE SOUTHEAST CORNER AROUND THE

CORNER FROM CHOLOSO AND THE OYSTER PLACE. >> IT SEEMS LIKE WE GOT A LOT

OF CHICKEN RESTAURANTS COMING. >> VIN VINTAGE, ARE THEY STILL? >> I HEARD THE OWNER BY STUDENT

PART-TIME COLLEGE SO THEY DON'T OPEN. >> YEAH.

>> YEAH, I DIDN'T KNOW HOW STABLE THEY WERE. >> SO THERE IS ONE THAT I DID

NOTICE, THE ONE ON RAIN STREET ROAD. >> IT'S A TACO AND TEQUILA BAR,

THEY STARTED WITH MARKETING. IT'S WHERE BRICK WAS. >> REALLY?

>> YEAH, IT'S BRAND NEW. >> MAYBE NEXT TIME, WE GET A MAP OF ALL THE LOCATIONS.

AND WE NOT ONLY FOCUS BUT ALSO STRENGTHEN OUR STRATEGY ALIGN IN OUR STANDARD AND BETTER COMMUNICATION. DURING MY TIME I ALSO CONDUCT MARKET ANALYSIS, WE ALSO

[00:10:09]

BETTER WORKLOAD. WE IMPLEMENT FILE. >> WE'RE GOOD, I'VE GOT ONE OF MINE. ALSO ON THE WEBSITE. SORRY.

>> THE ANALYSIS. BEFORE WE MAKE ANY DECISION, I WOULD LIKE TO TRY TO UNDERSTAND OUR POSITION. STRENGTH, OPPORTUNITY AND BUSINESS.

YOU CAN SEE STRENGTH, WE HAVE THE DARK BLUE LINE, YOU KNOW, WE ARE NEXT TO THE LOCATION.

WE HAVE WATER, AND QUALITY LIFE, WORKFORCE TRAINING CENTER. OPPORTUNITY, WE HAVE THE DOWNTOWN REINVITIZATION. WE ALSO HAVE THE CORRIDOR THAT HAVE SO MUCH OF MIX USE, YOU KNOW, HIGH TRAFFIC. WE HAVE THE TRANSIT DEVELOPMENT THAT LEVERATE.

WITH WE HAVE THE CONCENTRATE QUITE A LOW VOLUME, ESPECIALLY FOR AREA THAT HAVE RENT READY FAST FOOD RESTAURANT. AGING, AGING CENTER THAT IF WE CAN CONSOLIDATE AND CONNECT SOME KIND OF STRATEGY, WILL BECOME SITE READY FOR DEVELOPMENT.

SIMILAR WITH THAT, WE HAVE DEVELOPMENT AND ALSO CAUSE. WE NEED TO PUT MORE PLANNING INVESTMENT FOR THE DARK, WE'RE IN THE--AREA. WE ALSO PROVIDE THE RIGHT OF INVESTMENT IN DEVELOPMENT, SO WHEN IS COMES TO OUR ROI, PEOPLE THINK OF FISCAL ROI, THAT MEANS REPLY MAINLY FOR REVENUE WHAT IS COME TO THE CITY.

BUT, WE ALSO FIND OUT THAT WE SHOULD HAVE THE RI OF THE--LIKE, STRUCTURE, WHAT IS THE COST OF PUTTING THE OIL CHANGE THAT CAN DAMAGE THE WHOLE AREA? AND THEN, WE ALSO HAVE THE ROI OF COMMUNITY VALUE FOR LONG TIME, THE CITY HAVE DIFFERENT VALUE. IT'S ABOUT PARK, TRAIL, WATER, AMENITY, THAT'S ALL ABOUT THE COMMUNITY. AND WHAT IS, WHAT DO WE, BLEND FOR THE CITY FOR THE FUTURE? SO I PUT TOGETHER THIS DIAGRAM PICTURE TO ILLUSTRATE OUR ROI. AND HERE IS THE FISCAL YEAR 25.

I DOWNLOAD FROM THE REPORT FROM PLANNING, SEAL ACTIVITY. THE HIGHLIGHT IS WE HAVE 79 NEW

BUSINESS, WE HAVE JOBS GRADE, 226. >> CAN YOU GO BACK.

>> THAT'S GREAT. >> NO, THAT'S GREAT. >> YEAH.

YEAH, JOB CREATION. HERE IS SOME HIGHLIGHT FOR SF28 FROM COASTAL.

[00:15:01]

RATE OF VACANCY IS VERY HIGH. IT REFLECTS ALL THE BUILDING. >> WHERE DO YOU SEE THAT?

>> INDUSTRIAL. >> I WOULD NEED SOME BINOCULARS. >> NEXT TIME, WE NEED TO DO ONE

BIG SLIDE AND NOT IN TOTAL. >> IT'S INTERESTING, THE SPIKE IN THE OFFICE SPACE DURING

COVID. >> IT CAME ON. >> SO IS IT THE COMBINATION, YOU BUILT THE VACANCY GOES UP. SO YOU CAN SEE THE SPIKES IN RETAIL.

WE BUILD SOMETHING SOMEWHERE IN THE 20S AND THEN AROUND 2020, YEAH.

>> 24. >> I WAS LOOKING AT THE RETAIL. >> OH SORRY.

>> THE BIG THING IN THE MIDDLE. >> YEAH. >> AS A MULTI-FAMILY, WE'VE HAD INVENTORY AS OUR VACANCY. AND OUR VACANCY RATE HAS GONE UP.

IN CITIES, IT IS SIGNIFICANTLY LOWER THAN THAT. THE GENERAL MARKET CONDITIONS IS THAT WE BUILT A LOT OF MULTI-FAMILY OVER THE LAST FEW YEARS, SO THAT TREND HAS BEEN TREKING UP. FOR A WHILE, THE ONLY PLACE YOU GET FINANCING ON THE COMMERCIAL SIDE WAS FOR MULTI FAMILY. AND A LOT CAME ON THE MARKET, THAT'S WHY YOU'RE SEEING THE

RENTS, FLATTEN DOWN. AND YOU'LL SEE--. >> I DON'T UNDERSTAND.

>> NEXT SLIDE. SO HERE'S SOME WAY, STORY THAT REFLECT WHAT YOU DO IN ACTIVITY.

OUR PUBLIC SUPPORT BOTH IN THE BUSINESS CURRENT BUSINESS AND WE STRATEGY PLAN FOR THE FUTURE.

>> ARE WE, I GUESS, GOING OUT REACHING OUT AND STILL TRYING TOGET SOME FOLKS TO GET HERE?

>> IN FACT, LAST WEEK, I WENT TO A CONFERENCE, TECH DEVELOPMENT COUNCIL AND I'M ABLE TO KNOW THE PAST GENTLEMAN AND THEY NETWORK AND I ABLE TO CONNECT.

SO I CAN WAIT. >> GREAT. SO, I MEAN WHAT I'VE HEARD, YOU HAD ALREADY MADE THIS PRESENTATION AT THE ACCOUNTING ADVISORY BOARD, IT'S NICE TO SEE THIS AGAIN. AND THEY HAD DESIRED BUSINESSES AND THINGS LIKE THAT THAT CONVERSATION WAS PRETTY GOOD TOO. WHAT I HEARD A LOT OF, IS YOU DO A LOT. AND YOU ARE THE ONLY ECONOMIC PERSON RIGHT NOW, CORRECT? WE DO HAVE ANOTHER POSITION FOR ANALYST OR SPECIALIST. RIGHT WHICH, THAT WOULD WORK.

IN CONJUNCTION, I THINK WE NEED A THIRD PERSON THAT IS AN ECONOMIC DEVELOPER ROLE AND I DON'T KNOW HOW THAT SHAKES OUT EXACTLY WITH STAFFING BUT I THINK WE DO NEED THAT THIRD PERSON. I JUST MADE SOME POINTS, THEY'RE UPDATING AND MAINTAINING THE WEBSITE. THEY DO COMMUNICATIONS, BOTH INTERNAL AND EXTERNAL, DRE VISITS WHICH IF YOU DIDN'T NOTICE, THERE WERE ONLY TWO UP THERE FROM LAST YEAR.

MARKETING EVENTS, WHICH MEANS YOU HAVE TO HAVE PEOPLE OUT ENGAGING.

STRATEGIC VISIONING. WITH OUR WHOLE PROGRAM VISIONING.

ANALYTICS AND THAT'S ANALYTICS OF WHAT OUR CITY LOOKS LIKE AND WHAT THEY ARE.

>> CORRECT. >> THE RELATIONSHIP WITH THE CHAMBER, WHAT IS WE NEED TO MAINTAIN. MAKE A CONNECTION ON EVERY THURSDAY AND BEING AT THEIR

[00:20:01]

THAT'S THE ONLY WAY WE'RE GOING TO HAVE THOSE CONVERSATIONS. JUST AT THIS ONE CONFERENCE, YOU'RE TALKING ABOUT MEETING WITH THE SIDE SELECTER. --SELECTOR.

>> YES. AND NOT ONLY THAT YOU HAVE TO MEET WITH PEOPLE THAT HAVE THE LAND. I DON'T KNOW WHAT IT WOULD TAKE FOR TO US GET INTO THE POSITION TO HAVE INTO SOMETHING LIKE THAT OR SOMETHING LIKE IT. IT'S SOMETHING THAT WE CAN JUST ASK YOU TO MOVE FORWARD WITH, I WOULD SAY, IF THE COUNCIL IS ON BOARD, LET'S MOVE FORWARD.

BUT WE WANT TO TALK ABOUT THAT WITH THE NEXT BUDGET SICKLE. --CYCLE.

>> FEEDBACK FROM COUNCIL? WE HAD SOME POSITION THAT'S WERE PREVIOUSLY IN THIS AREA THAT HAVE NOT BEEN FILLED FOR A WHILE. WE DOWNSIZED THIS OVER THE LAST COUPLE OF YEARS, SO COUNCIL IS INTERESTED IN RESOURCING THIS IN A DIFFERENT LEVEL.

>> I ASKED QUESTIONS ON FRIDAY, SO, IF I BEST REMEMBER, FORGIVE ME, DIDN'T I SEE THAT THERE WAS SOMETHING OF MAGNITUDE OF 2.5 MILLION DOLLARS THAT WAS BASICALLY SALARIES OR OUT THERE

NOT BEING ACTIVATED? >> WE HAVE SIGNIFICANT SALARY SAVING WITH THIS BUDGET.

>> I GUESS MY QUESTION, HAVING IN MY MIND HAVING A PULL OF MONEY THAT IS NOT BEING ACTIVATED IN POSITIONS THAT ARE NEEDED. DO WE HAVE TO WAIT FOR THE NEXT COUNCIL TO COME IN OR CAN WE GET RAMPED UP ON THAT AND START FILLING THESE POSITIONS?

>> WE CAN START FILLING THESE POSITIONS. WE CAN, AND LOOKING AT CONTRACT LABOR, LOOKING AT SOME OF THE GAPS THAT WE DON'T HAVE AND BEING ABLE TO RECRUIT SOMEBODY.

THE OTHER THING ABOUT BRINGING A PERMANENT POSITION IS THAT'S SOMETHING THAT YOU'LL HAVE TO CARE AND FEED FOR A WHILE. SO WE DON'T WANT TO MAKE THOSE DECISIONS LIGHTLY, BECAUSE THEN THAT'S AT SOME POINT, YOU'RE NOT GOING TO HAVE SALARY SAVINGS AND YOU'RE GOING TO HAVE TO SUPPORT, ESPECIALLY AT DIRECTOR-LEVEL POSITION, THAT'S A FAIRLY EXPENSIVE POSITION.

THIS IS AGAIN MY INVESTMENT AND THE GROWTH OF COMMUNITY. I THINK IT'S LIGHT FOR THE AMOUNT OF ENGAGEMENT THAT COUNCIL HAS EXPECTED. PART OF OUR STRATEGY HAS BEEN TO RELY ON CHAMBER OF COMMERCE THAT HAS NOT BEEN SUCCESSFUL. SO GIVEN THAT WE'RE, DON'T HAVE

THAT RESOURCE AVAILABLE TO US, WE HAVE A DECISION TO MAKE. >> I THINK PART OF THE REASON THE CHAMBER IS NOT SUCCESSFUL, WE'VE HELD OUR PART OF THE BUILDING.

IF HER AND EMILY HAVE A CONVERSATION AND YOU GOT BOTH ARMS AND THEY'RE READY TO SHAKE THE ARM OF A BUSINESS OWNER, THAT MEANS A WHOLE LOT MORE AS SOMEBODY WHO IS TRYING TO GET ANOTHER MEMBERSHIP. NOW YOU'VE GOT THE ARM OF THE CITY THAT SAYS, WE WANT YOU TO BE SUCCESSFUL. SO SI MEAN, I MAYBE A LITTLE BIT ON CHAMBER BUT PART OF THAT, WE NEED TO MAKE THAT INVESTMENT TOO. SO AS FAR AS KIND OF THE QUESTION YOU'RE ASKING, THAT'S NOT A BUDGETED POSITION TODAY. AND YES, WE HAVE THE SALARY SAVINGS BUT IF WE COMMIT TO HIGHER, WE'RE TALKING ABOUT ADDING AN F T.D. AND I WE KNOW THAT THREE OF YOU WILL NOT BE HERE. BUT IF ALL OF US ARE COMMITTED, I WOULD THINK THAT THE NEXT COUNCIL WOULD BE SUPPORTIVE OF CONTINUING ON TO THAT AND YOU TO BE FRANK, YOU HAVE FOUR IN THE ROOM THAT WILL BE SUPPORTIVE.

SO THAT'S WHERE I'M AT. >> AND I WOULD SAY TOO, THAT TO FUTURE COUNCILMEMBERS, THAT THINGS AS CHANGING THE TEXAS MUNICIPAL WAY ECONOMIC DEVELOPMENT SUMMIT WAS TO VALUABLE FOR ME, I LEARNED A LOT. I MET A LOT OF GREAT PEOPLE.

I REALLY BEGAN TO UNDERSTAND THAT THE VALUE OF LIN --LENIENT AND HOW IMPORTANT LITTLE SLICES OF LAND TO BE. I WOULD EN ENCOURAGE ALL COUNCILMEMBERS SEATED TO TAKE

[00:25:04]

THE OTHER THING, I WOULD EN COURAGE IS THAT COUNCILMEMBERS DO ATTEND, MAKE A CONNECTION.

AND THAT THE MONTHLY MERCHANTS, I KNOW IN THE PAST THOSE HAVE BEEN WELL ATTENDED BY COUNCILMEMBERS AND I THINK THAT OUR RESIDENTS REALLY DO APPRECIATE THAT OPPORTUNITY TO ENGAGE WITH COUNCILMEMBERS. SO, THAT'S MY TWO CENTS OF ADVISE MOVING FORWARD.

>> I WOULD LIKE TO JUMP ON THAT. CAN YOU GO BACK FOUR OR FIVE SLICES? I'VE GOT SOME QUESTIONS ON THAT. ONE MORE. YEAH, UP HERE ON THE KEY INSIDE RISK PROJECTS. PROJECTS THAT GENERATE REVENUE BUT UNDER PERFORM PER ACRES BECOME LONG TERM FISCAL DRAGS. I THINK IT WOULD BE HELPFUL FOR FUTURE COUNCILS TO UNDERSTAND THE ECONOMIC, WHAT DRIVES A LONG TERM DRAG. BECAUSE OFTEN TIMES, MAYBE NOT, CORRECT ME IF I'M NOT LEGALLY TO BE ALLOWED AS WE INTO APPROVALS AND WE'RE GOING INTO DIFFERENT THINGS. THE LAST THING WE WANT IS A THIRD YEAR LONG TERM DRAG.

WE HAVE ENOUGH OF THOSE IN THE CITY. ECONOMIST, MOST OF US ARE NOT REAL ESTATE PROFESSIONALS. IT'S NOT SOMETHING THAT WE'RE ASTUTE TO, BUT TO HAVE THE UNDERSTANDING, MAY BE HELP HFL. WHAT MARKS A DRAG AND WHAT MARKS A--?

>> COUNCIL, IT HELPS US TO TREAT, TO IDENTIFY WITH WHAT PARCEL HAVE THE LOWEST PERFORMER AND THE HIGHEST. I CAN WAIT TO SHARE WITH YOU ALL.

>> AND ACTUALLY CONNECTS BOTH PROPERTY AND SALES TAX FROM THE COMPTROLLER? AND BASED ON IT, IT WE CAN ESTIMATE THE COST OF SERVICE. AND THEN THE NET AGAINST THE

REVENUE GENERATED. >> YES, ESPECIALLY IF WE HAVE ECONOMIC DEVELOPMENT THESE ARE ARE THE IDEAL GENERATED THAT WE WANT. THIS IS WHAT WE'RE GOING TO BRING. I THINK THAT MAKES A TON OF SENSE.

AND IF COUNCIL CAN SUPPORT THOSE THINGS, I JUST THINK THAT THAT WOULD BE VERY BENEFICIAL.

>> SO ALYSSA AND I KNOW A DEFENDER THAT DELIVERS A PRODUCT SIMILAR TO THAT.

DO YOU KNOW URBAN THREE? IT'S A PRODUCT THAT IS VERY SIMILAR TO THAT AND THEY WILL COME OUT AND MAKE PRESENTATION TO THE COUNCIL. NOW I'M EXTREMELY HAPPY TO HEAR WHAT YOU HAVE. BUT WHAT THE TOOL PROVIDES IS A VERY VISUAL PRESENTATION.

IT'S A VISUAL MAP WHERE YOU SEE THE MAPS. AND ONE THING THAT ALYSSA BROUGHT UP IS WHAT THAT MEANS, TO THE PUBLIC, WHAT YOU CAN SEE, HEY, AS MUCH AS WE MAY NOT LIKE MULTI-FAMILY AND MAY NOT BE IN FAVOR, IT DOES HAVE A HIGHER VALUE PER ACRES OF ADDING VALUE WHAT THE CITY HAS TO OFFER. NOW IF THE COUNCIL DOES NOT WANT TO GO THAT WAY, THAT'S OKAY, BUT AS LONG AS WE'RE MAKING A DECISION WELL-INFORMED.

>> AND AS ENGAGED OUR COMMUNITY IS. AS QUESTION KNOW, IT CAN GET NARRATIVE ONLINE AND IT DOES NOT HAVE ANYTHING TO DO WITH FACT.

AND THEN YOU SAY, HERE'S THE WHOLE PICTURE, AND IT WILL BE VERY HELPFUL.

>> I THINK THAT ROLLS INTO DOING THIS STRATEGIC PLAN. I THINK ALL OF THAT ROLLS TOGETHER VERY WELL. WE DO NEED TO HAVE A COHERE ENTER STORY ABOUT WHY KINDINGS

THE WAY THEY ARE AND HOW WE CAN MOVE THAT LINE GOING FORWARD. >> YEP.

>> AND WHAT WITH YOU SAID IS ABSOLUTELY CORRECT. IF WE WANT TO BE, A SINGLE-FAMILY CITY WHICH I THINK THAT'S MOST PEOPLE WANT, UNDERSTANDING RAM PICKATIONS FOR THAT IS THE MOST IMPORTANT THING FOR ALL HOMEOWNERS TO UNDERSTAND AND I APPLAUD YOUR EFFORTS, I'M VERY GRATEFUL. THIS IS ONE OF THE MOST IMPORTANT THINGS THAT WE DO.

>> GO AHEAD. >> IF WE HAVE THE--(INAUDIBLE) SO EVERYONE CAN USE IT.

>> YEAH, THAT'S FANTASTIC. AND THAT SOFTWARE NOT ONLY DOES IT SHOW CURRENT CONDITIONS BUT IT CAN FORECAST, IT CAN SHOW YOU THE VALUES OF THAT POTENTIALLY?

[00:30:04]

>> YEAH. IT CAN AND IT'S ONE OF THE THINGS, IT DID GIVE US AN ESTIMATE OF. SO WE HAVE A LITTLE BIT OF INFORMATION, BASED ON ACTUAL

ECONOMIC ACTIVITY IN OUR COMMUNITY. >> SO, WHAT IS EVERYBODY'S

THOUGHTS TO INCREASING TO 3. >> ONE HUNDRED PERCENT VET. --YES.

THANK YOU FOR HELPING THEM TO BE ABLE DO IT. >> WE STOPPED, COUNCIL, TO

MAYBE STOP THE 1 SENT SALES TAX DEVELOPMENT? >> WE DIDN'T.

>> YEAH. IT WAS, IT WAS THE LIQUOR. >> YEAH.

THAT'S WHAT IT WAS. IT WAS IN A SEPARATE FUND BUT THEN WE ROLLED THAT FUNDING.

>> INTO A GENERAL FUND. >> IT WAS NOT TO IS SEGREGATE IT.

>> YES. >> WE HAVE A ACCOUNT THAT SET ASIDE A MILLION DOLLARS FOR DIFFERENT INCENTIVE BUT WE DON'T HAVE A SEPARATE FUND ANYMORE.

>> DIFFERENT BANK ACCOUNT. >> YEAH. >> CAN I GET SOME INFORMATIONAL, AND THIS IS BECAUSE I REALLY DON'T KNOW. IT'S STUFF THAT I'VE SEEN AND STRUGGLED WITH BUT I DON'T KNOW ENOUGH OF THE LEGALITIES. WE HAVE THE PNZ IN THE LAST FEW MONTHS, THEY SENT THINGS WITH 100 PERCENT APPROVAL THAT WE HAVE DENIED BY THE SAME 7-0.

IS THERE ANY OR CAN THERE LEGALLY BE ANY EXCHANGE OF INFORMATION BETWEEN THE ECONOMIC DEVELOPMENT GROUP AND I DON'T WANT TO SAY, DIRECTING, THINGS LIKE OUR ORIENTED BUSINESS. THESE ARE SUPS TO BEGIN WITH. IT'S A PURPOSE OF PNZTO BE COMPLETELY OBJECTIVE AND IT'S A VERY SMALL BOX AND THEY JUST SAY IT FITS THIS BOX OR IS THERE A WAY TO TIE THEM INTO MAYBE THE LARGER VISION OF THE CITY.

>> THERE ARE TWO ANSWERS. WE CAN PROVIDE THE MAIN INFORMATION THAT THE COUNCIL WOULD LIKE US TO PROVIDE. WE TALKED ABOUT DOING MORE TRAINING WITH THE PLANNING AND ZONING CONDITION. HOWEVER, THE RESPONSIBILITY IS TO APPLY THE ZONING CODE TO AN

APPLICATION. >> RIGHT. >> THAT'S THE CRITERIA THEIR CHARGED WITH. AND SO IF, IF IF THE CRITERIA FITS, THEY REALLY SHOULD, APPROVE, THEY'RE SUPPOSE TO BE OUR SUBJECT MATTER EXPERTS WHEN IT COMES TO ZONING REGULATIONS.

NAZ THEIR ROLE. ALSO, ALSO APPOINTED BY YOU. THAT COMES INTO HOW THEY EVALUATE THE CRITERIA. THE CHALLENGE IS THERE IS SOME USES THAT ARE NOT THE HIGHEST PRIORITY, PUT THAT WAY FOR THE COUNCIL AND THE COMMUNITY. WE HAVE SOME SPECIFIC REGULATIONS THAT REQUIRE OTHER PIECES THAT ALLOW TO YOU MAKE THOSE VALUE JUDGMENTS, BASICALLY WITH THE OPPORTUNITY TO APPLY THE SAME CRITERIA THAT YOU DO.

IF THERE IS A DISCONNECT, IT COULD BE A INFORMATIONAL OR VALUE AND THEN YOU LOOK AT DO

WE HAVE THE RIGHT PEOPLE? >> THE SUPS ARE THE SORT OF THE ONES THAT, THIS IS A STRAIGHT ON, SOME OF DRY YES OR NO. YOU START TO GET SUPS, SO MY MIND, IF SOMEBODY COMES BEFORE THEM, THAT'S A DIRECTOR FROM COUNCIL THAT IS SAYING, HEY, BE CAREFUL.

YEAH, THIS IS NOT WHAT WE CONSIDER, IT'S OUR BUSINESS, DOES NOT MEAN YOU HAVE TO DENY THEM ALL. BUT SOMETIMES I GET THE FEELING THAT MAYBE THEY DON'T APPLY THAT, THAT PART OF THE PUZZLE, AND I SAY THAT JUST BY SOME OF THE THINGS THAT THEY TALK TO US, THEIR SUPS, YOU KNOW, THEY'RE GETTING APPROVED UNANIMOUSLY, THEY'RE GETTING SHOT DOWN UNANIMOUSLY. AND THERE IS A DISCONNECT AND I KNOW THERE IS A WAY TO FIX IT OR ANYTHING BUT JUST BECAUSE WE'RE TALKING ABOUT, I WANTED TO BRING THAT UP.

[00:35:03]

>> OKAY, I WAS JUST GOING TO SAY, IT'S A FINE LINE. YOU DO WANT SOME ALIGNMENT WITH THE COUNCIL'S OVER ARCHING GOALS. AND I THINK THE WAY THAT YOU GENERALLY TRY TO GET THAT IS THROUGH YOUR APPOINTMENTS AND THEN WATCHING THE APPOINTMENTS.

YOU KNOW, COUNCIL THINKS SHOULD BE OVERALL, GOAL. WHAT YOU WANT TO TRY TO AVOID

IS JUST MAKING THEIR OWN RUBBER STAMPING. >> SURE.

>> LIKE I SAID, IT'S A FINE LINE. >> THE OTHER PIECE THAT WE'RE MISSING HERE A LITTLE BIT, THE MAYOR AND I WERE TALKING ABOUT THIS THE OTHER DAY.

THERE DOES NOT SEEM TO BE ALIGNMENT WITH THE VALUABLES OF THE COMMUNITY.

EFFORT THAT WE UNDERTAKE TO IN THE CONFERENCE AND GET IT ALIGNED WITH THE VALUES AND TO A PUBLIC THINKING OF THE PROCESS. SO THAT THERE IS, BETTER

INFORMATION UPON WHICH TO MAKE DECISIONS. >> IS RICO PART OF THAT.

>> RICOT JUMPED IN FRONT OF THAT. >> SO IT WOULD BE--UPDATE?

>> YEAH, THE LAST TIME IT WAS UPDATED WAS 2018-19. AND IT WAS NOT A REAL BIG LEAP,

THE LAST BIG LEAP WAS 2012. >> THIS IS FULL RESET WHICH GIVES US AN OPPORTUNITY.

IT'S NOT EASY TO CHANGE ZONING BUT CHANGE EVERYTING. IT DOES GIVE US THAT LIBERTY.

>> WE'RE IN A TRICKY PLACE IN OUR COMMUNITY IN MY OPINION. WHERE EVERYBODY THINKS WE'RE BUILT OUT, WHICH WE ARE A LOT. DOES TWO THINGS FOR US. ONE IS THAT A LOT OF OUR DEVELOPMENT IS INFIELD. AND INFIELD IS ONE OF THE TOUGHEST THINGS TO DO.

BECAUSE OF EXISTING MEMBERS RESIST TO CHANGE NEXT DOOR. ANOTHER REASON I COULDN'T WANT TO TAKE A LOOK AT IT VERY CAREFULLY, ADVANCE TO COMMUNICATE ALL TO THE LAND OWNER, THAT'S POSSIBLE AND EASIER, WHAT YOU WANT AND TO THE COMMUNITY ABOUT WHAT IS HAPPENING ENGAGED. LOOK IT IS A PIECE OF LAND THAT WE'RE EITHER NOT GOOD AT ALL OR TRYING TO DEVELOP. SO, THOSE ARE CONVERSATIONS THAT ARE READY TO HAVE AND NEED TO HAVE THE COMMUNITY. AND HOW YOU DO REDEVELOPMENT BECAUSE WE HAVE A LOT OF LARGE LOTS. DO WE WANT TO PROMOTE REDEVELOPMENT IN THOSE AREAS? OR DO WE WANT TO DEFEND, I GUESS THOSE AREAS THOSE ARE IMPORTANT INFORMATION TO HAVE

IN COMMUNICATIONS. >> ALL RIGHT. I THINK THAT PROBABLY TAKES US

THROUGH THE--. >> I HAVE A QUI. YOU HAD SOMETHING UP THERE ON STRIP MALLS, SOME ARE OLD. MAYBE YOU HAVE SOME FEEDBACK. YOU KNOW, THEY BUILT, (INAUDIBLE) NOTHING HAS GONE IN THERE. IS THERE A PROBLEM OF THE RENT BEING TOO HIGH? OR NOT TRYING TO GET PEOPLE? NO ONE HAS BEEN THERE?

THREE YEARS, FOUR YEARS? >> IT'S A LOVELY BUILDING. >> WE ACTUALLY MET MILAND AND MYSELF MET WITH THE LEADERSHIP. AND THEY'RE WORKING, ON (INAUDIBLE), THEY OVER BUILT WHEN IT COMES TO MEDICAL OFFICE, CURRENTLY. THEY'RE OVER SATURATED WHEN IT

COMES TO--CANDENTIST. >> BUILD IT, AND THEY WILL COME? IS THAT WHAT IT IS?

> WHOEVER. Select to skip to this part of the video">>> I WOULD ARGUE WITH THE TERM "WE" >> WHOEVER.

>> THERE WAS AN INVESTMENT THAT THOUGHT THAT WAS A SMART MOVE TO MAKE.

GIVEN THE FACT, THEY WERE AHEAD OF THE MARKET. AND YOU KNOW, I THINK THAT COULD CHANGE WITH THE EXPANSION OF THE HOSPITAL. THEY CERTAINLY ARE BULLISH ABOUT MEDICAL SERVICES IN OUR COMMUNITY. AND IF THAT COMES ABOUT, IT

[00:40:06]

COULD LIKELY INCREASE. >> SO THE BIGGEST DRAWBACK IS FOR PNZ, THOSE ARE BUNCH OF HARD WORKING FOLKS THAT ARE TRYING TO MAKE IT RIGHT. WE WANT THEM TO KNOW THAT WE

SUPPORT THEM AND THEY'RE DOING THEIR BEST. >> I DO THINK THAT WE ARE, WE ARE ALL AGREE THAT TRAINING IS ONE OF THE MOST IMPORTANT THINGS THAT WE NEED TO MOVE

FORWARD WITH. >> AS WE GET THINGS SETTLED IN THE NEXT COUPLE OF MONTHS, IT MAY BE A GOOD IDEA TO HAVE ANOTHER WORK SESSION WITH PNZ. THAT'S A GREAT TIME TO RELAY THAT INFORMATION OVER, BECAUSE, YOU'RE RIGHT, THEY'RE OBJECTIVE AND WE'RE PROPOSED TO BE THE SUBJECTIVE. THERE ARE GOING TO BE TIMES WHEN WE'RE AT ODDS BUT IT DOES GET CONFUSING WHEN YOU LOOK AT IT IN FAVOR OPPOSED AND VICE VERSA.

>> NO RUSH ON THAT. >> YOU WANT TO DO IT? >> OKAY.

>> SO COUNCIL ANY OTHER FEEDBACK? DO YOU HAVE ANY OTHER QUESTIONS

FOR US? >> IS WOULD LIKE TO FIND OUT, THE --

~>> IT'S ACROSS THE FIRE STATION. IT'S ON THE OTHER SIDE OF

BELLRET ROAD. >> SOUTHWEST CORNER. >> IS IS THE DRY-CLEANER THERE?

THERE IS A DRY-CLEANER. >> CHRIS OFF WILL TELL YOU WHERE IT IS.

>> WE GOT IT. >> THAT'S GREAT FEEDBACK.

ANY QUESTIONS AS FAR AS POSITION GOES? >> NO.

>> CONCERNS? >> DO THEY HAVE DONUT CHIEF? >> DO THEY?

>> ALL RIGHT. I WANT TO THANK YOU VERY MUCH. I APPRECIATE THAT.

[3.B. Receive a presentation regarding the Open Rewards Program. ]

>> THIS IS THE (INAUDIBLE) RESTAURANT. IT'S THE NAME IS OPEN REWARD PROGRAM. AND GREATEST PROJECT DURING THE, SO ONE OF THE REASON IS IS NOT JUST FOCUS FOR HALF FOR THE WINTER BUT IT JUST TO BRING, STIPULATE THE LOCAL RESTAURANT.

IT'S A SHORT-TERM IMPACT TOO THAT HAVE, THE CUSTOMER COME TO OUR RESTAURANT.

FULL REVENUE, TO THE BUSINESS. AND THAT'S ALSO THE WAY WE MEASURE OUR OF THE RESTAURANT.

THIS CONCEPT IS MODEL FROM A TV FROM NORTH TEXAS, THEY DID THIS PROGRAMMING AND IT WAS VERY SUCCESSFUL. SO THIS IS SOME LITTLE WHEREABOUT THE PROGRAM.

CUSTOMER IN AND EAT AT THE ELIGIBLE RESTAURANT. THEN THEY UPLOAD THEIR RECEIPT TO THE APP, THE CUSTOMER RECEIVE 10 PERCENT PAY BACK. SO THE RESTAURANT RECEIVES 1 PERCENT OF THE SALE WITH NO DISCOUNTING THIS IS NOW A DIAGRAM OF HOW IT WORKS. ANOTHER DIAGRAM OF CONNECTING. I USE AI.

SO WE PUT THE BUSINESS, THIS HAVE TO BE THE LOCAL RESTAURANT MEANING INDEPENDENT OWNED.

NO FAST FOOD. HAVE LOCATED WITHIN THE CITY AND IT HAD TO BE THE MEMBER OF

[00:45:08]

>> DO YOU HAVE ANY LOCAL RESTAURANTS? >> WE CONTACT THE CHAMBER OF

COMMERCE AND WE ONLY HAVE ABOUT SIX OR EIGHT. >> BUT ALL MAY NOT BE MEMBERS

OF THE CHAMBER? >> YEAH. >> WE'RE IN THE AREA OF 22.

THAT'S MY ESTIMATE. >> SO IT'S NOT A LOT. SO MAYBE, WE CAN HAVE CHAMBER COMMERCE AND THE WAY THEY CAN BE A MEMBER. WE WANT TO USE THE VENDOR DOT, THEY WILL HAVE--THE PROGRAM. THEY WILL MONITOR AND TAKE THE RECEIPT CERTIFICATION, ANY FRAUD CONTROL. THEY CAN EVEN MEASURE, FOR INDIVIDUAL.

THEY ALSO HAVE HAVE US BUY THE REPORT. AND THIS WAY, WE CAN MINIMIZE

THE STAFF WORKLOAD, NOT CAUSING ANY EXTRA WORKLOAD. >> SO THE BLUE DOT, THEY GET A

SERVICE FEE? >> YEAH, IT'S A ONE-TIME FEE OF 5,000.

>> 5600 TO MANAGE THE PROGRAM FOR ONE YEAR? >> CORRECT.

>> WE COULD UP IT EACH YEAR IF WE WANTED TO? OR JUST DO IT ONE YEAR AND THEN

NOT DO IT? THAT ANNUAL FEE? >> SO THE IDEA BEHIND THIS IS THAT TAXES ARE SO LIMITED AND WE CAN USE THEM, WE'RE NOT USING THEM SO LET'S FIND A WAY

TO USE THEM. >> WE'RE IN A CLOSED SESSION THAT WE WOULD LIKE TO TALK

AOUT THAT. >> AND THE BLUE DOT AND MULTIPLE VENDORS AND STUFF LIKE

THAT. >> WE DO HAVE. PROFESSIONAL SERVICES, SO WE

HAVE FLEXIBLE WITH HOW WE DO THAT. >> YEAH, THE ONLY, COMPANY IN

THE U.S., TWO MORE BUT LOCATED OUTSIDE, CANADA AND AUSTRALIA. >> AND DOES NOT REACH OUR

MANDATORY PROCESS. >> I HAVE TWO QUESTIONS. ONE IS THIS IS A CASH REBATE

BACK. IT'S NOT A VOUCHER? >> THEY CAN DO IT PROGRAM WHERE, THAT 10 PERCENT GOES INTO A WALLET, THEN YOU CAN SPEND AT RETAILERS IN YOUR COMMUNITY. THERE IS SOME PEOPLE WHO DO IT THAT WAY.

IT CERTAINLY, AN OPTION IF THE COUNCIL IS INTERESTED IN IT. OUR THOUGHT WAS THAT, GIVING OUR RETAIL OPPORTUNITIES FAIRLY LIMITED. THAT, WE RECOMMEND STARTING

THIS WAY IF YOU'RE INTERESTED FIRST. >> WITH THE VIDEO, IS THAT THE

MONEY GOES INTO VEN MO AND INTO ZELLE. >> THIS IS STRAIGHT TO THE

CUSTOMER. >> AND YOU SAID IT'S ALREADY BECOME USED IN ONE NORTH TEXAS.

>> THEY ALSO USE IN LAS VEGAS, PASADENA. >> DO YOU HAVE EXPERIENCE WITH

THAT? >> YEAH. >> OKAY.

>> AND ALSO WE TAKE THE MONEY FROM THE HOTEL, THE TAX. >> YEAH.

>> THAT'S THE PROPOSAL. >> SO I WANT TO, YOU KNOW, SEE IF YOU HAD AN INTEREST HERE BEFORE I WENT TO TOO FAR. THE CITY ATTORNEY DOES WANT TO GIVE YOU ADVISE ABOUT THE USE OF HOT FUNDS BEFORE YOU GIVE US--IF YOU'RE INTERESTED IN PURSUING.

>> I WOULD LIKE TO KNOW A LITTLE BIT MORE ABOUT IT. WHAT ARE, PARTICIPATING BUSINESS DO YOU ESTIMATE THAT WILL BE? BE CAN'T BE A JACK IN THE BOX.

A WHATABURGER. SO HOW MANY BUSINESSES WILL WE BE ABLE TO PARTICIPATE?

IF THERE IS ENOUGH TO PARTICIPATE. >> SHE ESTIMATED 6 TO 7

[00:50:03]

WHICH IS NOT A LOT. BUT WHAT DID WE SAY, 22 THEY WOULD GO TO THE CHAMBER.

>> SO 5600, IT DOES NOT MATTER THE NUMBER OF PARTICIPANTS? >> YES.

>> SIX BUSINESSES? >> BUT THEY MANAGE THE CUSTOMER BASE.

IT'S THE VOLUME, NOT NECESSARILY THE NUMBER OF RESTAURANTS.

SO YOU CAN LOAD THIS APP AND YOU CAN, YOU JUST USE IN RICH HILLS, YOU CAN USE IT IN PLACES

THAT HAS ENROLLMENT. >> SO YOU'RE SAYING IT'S AN AFFORDABLE PROBLEM.

--PROGRAM. >> IT'S AN APPLICATION. >> IF IT'S BUSINESSES, WHY NOT LEARN MORE ABOUT IT AND WE DON'T SEE A HARM IN LEARNING FROM IT.

>> I WOULD SEE IF YOU'RE IN A NEIGHBORING AREA, WHERE THERE ARE BUSINESSES ELIGIBLE FOR A PROGRAM. SO IF I HAVE THIS ON MY PHONE, WHICH I DON'T HAVE TODAY, I WOULD BE ABLE TO SEE, OH MAYBE, I WANT TO GO HERE BECAUSE HERE I GET 10 PERCENT VERSUS GOING

TO CHILIS WHERE I'M NOT GOING TO GET ANYTHING. >> THAT'S HOW IT WORKS.

>> SO THERE WOULD BE SOME PEOPLE THAT VIEW IT THAT WAY. >> YEAH.

>> SO I THINK, THERE IS AN INTERESTING CONTINUING THE CONVERSATION RIGHT?

IF NOT, WE'RE WAVING FLAGS. >> YEAH. >> SO PART OF THIS IS GOING TO BE AN EXECUTIVE SESSION ITEM. BUT WE CAN COME TO THAT, BECAUSE THERE IS A SEPARATE EXECUTIVE ITEM FOR THIS CONVERSATION. ARE THERE MORE QUESTIONS ABOUT THIS ITEM? DO YOU HAVE MORE IN YOUR PRESENTATION?

>> AGAIN, THIS IS THIS IS JUST ANOTHER SLIDE, MENTION ABOUT HOW MARKETING STRATEGY AND YOU CAN SEE PEOPLE FROM ROWLETT. PEOPLE COME OUT, AND CONSIDER, TO THIS.

>> WE DON'T HAVE DEVELOPED HERE YET, IF COUNCIL IS INTERESTED THAT WE TAKE A LITTLE MORE TIME BEFORE WE MOVE FORWARD. IS WE HAVE NOT DEVELOPED OUR STRATEGY STRATEGY.

SO WE'VE GOT 50 FOR THAT AND INCENTIVE ITSELF. BUT THERE NEEDS TO BE ANOTHER PIECE WHICH IS HOW DO WE ADVERTISE THIS REGIONALLY IN ORDER TO GET PEOPLE TO BE AWARE OF THE PROGRAM FROM OUTSIDE OF THE ROWLETT TO, TO ENTICE THEM INTO ROWLETT?

>> THIS IS JUST A SUMMARY, HOW WHAT IT'S LIKE TO GET THE ROLE AND RESTAURANT ROLL.

SO --SORRY. ONE LAST SLIDE. >> PERFECT, ALL RIGHT.

ANY OTHER QUESTIONS? >> ONE MORE SLIDE. >> OKAY, IF THERE IS NO MORE QUESTIONS. LET'S MOVE TO ITEM 3C WHICH WE ARE GOING TO WITHDRAWAL FROM.

AGENDA BECAUSE WE'RE GOING TO TALK ABOUT UNDER 4B. I'LL READ THAT ITEM UNDER THE RECORD. BUT IT WAS A RECEIVE PRESENTATION, DISCUSSION AND TAKE NECESSARY ACTION REGARDING THE CITY PREPAREDNESS FOR THE HEIGHTENED TERROR THREAT CAUSED BY WAR IN IRAN. IT WAS A LAST-MINUTE AGENDA ITEM.

AT THIS TIME WE'RE GOING TO MOVE INTO OUR EXECUTIVE. ONCE WE'RE FINISHED, WE'LL COME OUT AND CONTINUE THE AGENDA. OUR EXECUTIVE SESSION IS 4-A, AND 4B, WHICH AGAIN WAS ADDED

UNDER THE EMERGENCY MEETING, CODE 551.071. >> AND ALSO UNDER 071.

[4.A. The City Council will convene into closed executive session pursuant to Texas Government Code, §551.071 (Consultation with Attorney) to receive legal advice regarding the Open Rewards Program. ]

>> PERFECT AND THE CITY COUNCIL SHOULD GO INTO EXECUTIVE SESSION, CONSULTANT WITH ATTORNEY TO RECEIVE LEGAL ADVISE. WITH THAT

* This transcript was compiled from uncorrected Closed Captioning.